TenPints Entertainment

Create & Discover New Music

TenPints Entertainment is a concert promotion company supporting the creation and discovery of new music in Southern California.

Rebecca Pierce Goodman

Chief Executive Officer, Co-Founder


Becky has more than 18 years of professional experience in theatre, film, and event production, including teaching and business management. She currently serves as the managing director and board secretary of Carlsbad Music Festival and director of the music series and board secretary for Oceanside Theatre Company.

Previously, Becky held positions such as marketing and administrative manager for the Soka Performing Arts Center in Orange County, chair of Oceanside’s arts commission, managing director for The Vagrancy, director of theatre operations for Canyon Crest Academy, production manager and technical director for New Village Arts, art director for Divine Trinity Productions, and scene shop manager for Pacific Event Productions. Additionally, she has consulted for small theatres and nonprofit organizations in strategic planning and fundraising. She earned an MFA in Theatre Management from Wayne State University in Detroit, Michigan, and a BA in Theatre Arts from Loyola Marymount University in Los Angeles. She enjoys the arts, the outdoors, and a good beer; she currently lives in Vista, California, with her husband.

Sam W. Morales

Chief Creative Officer, Co-Founder


With more than 18 years in video broadcasting, audio reinforcement, audio/video system design, audio mixing, and live production management, bringing with him a wealth of technological and managerial experience. Sam also serves as the technical services and production manager for Soka Performing Arts Center, a world-class live music venue.

Sam’s love and appreciation for music is the true driving force behind his work at TenPints. He is constantly looking for new artists to share with friends and colleagues and is looking forward to exposing a budding South Orange County audience to talented musicians and allowing them to enjoy good music as much as he does. He has a strong desire to allow young artists to experience what it is like to be treated as if they were the Rolling Stones and has a top-of-the-line production package and staff available to them. From the moment they arrive through their time backstage and on stage, until the moment they leave, he wants every artist in his care to feel like a full-blown, bona fide rock star!